Director, Paid Media
Who are We?
IF7 is an entirely new kind of media company. We exist to help some of the world’s biggest and best brands connect with the hardest to reach audience in history in Gen Z and young Millennials, all through the lens of digital and social content. With a unique portfolio model that includes some of the most innovative digital companies in the world, we create powerful partnerships featuring the biggest names in the space, connecting brands with the audiences that are truly shaping culture.
What is the Role?
IF7 is seeking a dynamic and strategic Director of Paid Media to lead the development and execution of integrated, full-funnel media strategies. This role will drive end-to-end paid media planning across channels, aligning audience targeting, budget allocation, and performance optimization to deliver cohesive, high-impact marketing outcomes.
Location: NYC
Key Responsibilities:
- Develop and implement standardized processes for content boosting (selection criteria, timing, budget allocation, and reporting), improving efficiency, consistency, and overall campaign performance
- Lead paid social strategy focused on boosting organic content across platforms including Meta, TikTok, and YouTube to maximize reach and engagement
- Build reporting frameworks to track performance of boosted content, translating engagement metrics into actionable insights
- Maintain platform best practices and adapt boosting strategies to algorithm changes and evolving social trends
- Lead and mentor paid social team, establishing clear performance goals, workflows, and accountability to drive consistent, high-quality execution of boosted content strategies
- Lead end-to-end execution of panel-based brand lift studies, measuring impact on awareness, affinity, and intent, and translating findings into client presentations with actionable insights
Qualifications:
- Bachelor’s degree
- 7+ years of experience in influencer or branded content paid social boosting
- Strong project management skills with the ability to juggle multiple initiatives
- Proficiency with campaign management and analytics tools
- A passion for culture, trends, and innovation in digital media and live experiences
- Advanced Excel skills