Manager, Pricing & Planning

New York, NY
Full Time
Mid Level

Who are We?

IF7 is an entirely new kind of media company. We exist to help some of the world’s biggest and best brands connect with the hardest to reach audience in history in Gen Z and young Millennials, all through the lens of digital and social content. With a unique portfolio model that includes some of the most innovative digital companies in the world, we create powerful partnerships featuring the biggest names in the space, connecting brands with the audiences that are truly shaping culture.


What is the Role?

IF7 is seeking a dynamic and strategic Influencer Marketing, Experiential, and Branded Content Planner. This role will develop end-to-end plans that fuse influencer partnerships, live experiences, and original content into cohesive, high-impact marketing initiatives.


Key Responsibilities:

  • Identify appropriate strategy and influencer/platform mix aligned with brand messaging, campaign goals, any previous partnerships and budget tiers
  • Concept and price brand experiences, pop-ups, events, activations, and immersive campaigns that drive engagement
  • Integrate influencer involvement and branded content creation into experiential initiatives
  • Ensure all events and activations are measurable and contribute to broader marketing KPIs
  • Build strategic Paid Media support tailored to campaign deliverables and brand objectives
  • Forecast all costs associated with campaign execution
  • Revise plans based on client feedback


Qualifications:

  • Bachelor’s degree
  • 5+ years of experience in influencer marketing, experiential marketing, branded content production, or integrated marketing
  • Strong project management skills with the ability to juggle multiple initiatives
  • Proficiency with campaign management and analytics tools
  • A passion for culture, trends, and innovation in digital media and live experiences
  • Agency or brand-side experience across consumer goods, fashion, beauty, entertainment, tech, or lifestyle
  • Hands-on experience with paid media amplification
  • Advanced Excel skills
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